PRODUCT
MANAGER
Product Management &
Product Marketing skills and
certification for individuals
Build Competencies
Standard & Customized hands-on workshops
to help create great products
TRAININGS OFFERED
Strategic Product Manager (SPMR)
Who is it for?
- Practicing product managers
- Business analysts
- Program managers
- Project managers
- UX Designers
- Engineering managers
- Technical architects
- QA managers/test leads
About This Course
Create Great Products & Grow Your Career
Strategic Product Manager is a 4-day instructor-led hands-on course to help participants create great products and grow their companies as well as careers. From top notch instructors and real world case studies, they will learn to apply 'what it takes' for Product Success.
Key Benefits
Actionable Product Planning + Marketing Learning
- Actionable learning delivered by proven product experts
- Faster post-training application with hands-on exercises geared to industry roles
- Automatically register for globally recognized BlackblotTM Master Product Management Professional certificate
Course Details 
Strategic Product Marketer (SPMK)
Who is it for?
- Practicing product managers
- Business analysts
- Marketing managers
- Program managers
- UX Designers
About This Course
Build Business Value By Marketing Across The Lifecycle
Strategic Product Marketer is a 3-day hands-on course to help participants go to market with products that can create business value. From Product Marketing expert instructors and real world case studies, they will learn the best practices in going from 'business case' to 'market launch' and managing the product lifecycle successfully thereafter.
Key Benefits
Actionable Product Marketing Learning
- Actionable learning delivered by proven product marketing experts
- Faster post-training application with hands-on exercises geared to industry roles
- Automatically register for globally recognized BlackblotTM Master Product Marketer certificate
Course Details
TRAININGS OFFERED
Next Upcoming Training
28
NOV
2014
Preparing a business
case
01 Days
Bangalore
Need a customized workshop?
Reach out to us with a brief
description of your requirement
Please send me more details about training
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FAQs
What is Product Management?
Product management is a domain that contains two disciplines - product planning and product marketing. Product planning (often referred to a product management) deals with building the right product for market needs. Product marketing deals with understanding market opportunity, creating the business case around this and working on product positioning & the market plan for the product.
What is product marketing?
Product marketing is a domain that deals with understanding market opportunity, creating the business case to kickstart the process of building the right product to fit the needs and working on the market plan for the product.
Product marketing activities are aimed at generating awareness, differentiation & demand for the product.
What does a product manager do?
A product planner (also referred to as product manager) plays the role of the market expert for the product.
The product planner spends much of his time with current & prospective customers to understand their pain points. He would gather inputs from other channels - e.g.: sales, marketing, etc. - about the market that will help him define the market needs better.
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BLACKBLOT® METHODOLOGY
Blackblot develops efficient and practical ways to manage and execute product management activities in high-tech companies. Blackblot's offering includes a high-tech product management focused training program, work templates, systematic textbook, certification program, and methodology implementation services.
Over 4000 product managers use Blackblot's toolkits worldwide to build market-driven products. Over 550 companies have selected Blackblot's training and methodology implementation services.
Confianzys has an exclusive partnership for India to deliver Blackblot trainings and workshops.