DEVISE
Innovate products/IP ground-up
for emerging markets
Product Business Consulting
Use local market insights to build global products:
We help you ascend the business ladder.
BUSINESS CHALLENGES
Services companies are masters at technology and client processes. Yet, their product ventures face challenges with:
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Assessing if product ideas can lead to a viable business -
Kick-starting an IP-led product business within the services firm
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Convincing the venture board to invest in product/IP
HOW WE HELP
Confianzys helps services companies mine for elusive product ideas and build valuable IP assets by:
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Identifying IP candidates from existing services -
Idea/IP audit & assessment
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Market validation for your idea/product
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Assessing Market fit for your product / idea
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Building a business plan for your IP asset
Contact Us 
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BUSINESS CHALLENGES
Services companies that enter the brave new world of products find it hard to balance the two businesses in terms of:
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Creating an identity & pull for the product venture within the larger organization
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Effective marketing to help sales force win global clients for my product/IP
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Convincing customers see commitment to see the IP/product business venture
HOW WE HELP
Confianzys helps Services companies balance the new venture with the optimal resources it needs by:
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Helping stakeholders buy into the product idea
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Building a strong Product identity for your business
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Assessing Services cannibalization risks for your business
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Identifying growth options for your Product business
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Recasting Product Marketing to reduce Sales cycle
Contact Us
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BUSINESS CHALLENGES
As Services firms grow towards becoming committed product ventures, they face new challenges:
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Getting a higher EBITA for the product business
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Building market perception as a product company
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Building the right culture of a successful IP/product business
HOW WE HELP
Confianzys helps Services companies transform into inspired product businesses by:
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Scaling business to become an independent identity
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Building competencies and skills that can meet Product business goals
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Adopting a product culture across the organization
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Gaining market-acceptance for your product entity
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Developing the financial model to align with a product business
Contact Us
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BUSINESS CHALLENGES
Despite a dream to build world-class products, many growing product firms flirt with Services to stay afloat. Their challenges include:
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Going beyond initial customer wins
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Cultivating revenue streams from the product business to ensure cash flow
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Inspiring the team towards a shared vision
HOW WE HELP
Confianzys helps product firms move faster towards their dream of market acceptance and revenue growth by:
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Building insight into market problems, value chain and potential ecosystem partners
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Market opportunity sizing and validation
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Developing a business plan and product vision to establish a global footprint
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Creating effective positioning & product messaging to grow beyond early adopters
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Aligning Business-Market-Product strategy
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BUSINESS CHALLENGES
As product companies seize opportunities and grow, they face challenges with scaling such as:
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Aligning teams to work cohesively towards a common purpose, using the right structure
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Convincing investors & stakeholders for making a global footprint
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Creating the right business strategy to expand organically or inorganically & handling the risks of business expansion
HOW WE HELP
Confianzys helps product companies scale and reduces the pain of scaling by:
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Building & Implementing actionable business/ market/ product strategy
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Define the right-fit Product Organization Function and Structure
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Developing the Pricing Model and framework
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Building a suitable launch plan & go-to-market strategy
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Co-owning and executing the growth vision
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BUSINESS CHALLENGES
Product companies find that on reaching scale, sustaining innovation and growth comes with new challenges such as:
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Sensing global market opportunities & the right products/ecosystems to tap them
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Building signature products & inspiring the right organization for market wins
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Creating transformational business models & the right talent to support it
HOW WE HELP
Confianzys helps product companies build the right organization for sustainable success by:
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Developing a growth strategy including new opportunities, build/partner/buy decisions and adjacencies
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Providing global insights to build killer-value products suited to market needs
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Creating the right product marketing models and structure aligned to ground realities in different markets
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Build corporate competitive advantage & create awareness, differentiation and demand
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Hand holding product leaders & teams to handle global responsibilities
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BUSINESS CHALLENGES
While R&D labs in India have deep technical knowledge from the parent companies and access to local markets, they face multiple challenges in trying to build products grounds up:
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Building blockbuster products for local market needs
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Building the right skills in teams to handle a product business
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Creating valuable IP assets for the company
HOW WE HELP
Confianzys supports R&D product labs to dig deep for the right market insights by:
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Validate Global/Emerging Markets Opportunities and Potential
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Identifying and understanding customer/market needs
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Evaluate and align Product strategy to current / future trends
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Hands on workshops/assignments based on current product portfolio to help teams improve business value
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Build a common product team structure & a cadre of next generation product leaders
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BUSINESS CHALLENGES
Product labs that devise new products face other challenges in going to market such as:
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Creating & supporting newer business models relevant to market needs
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Managing the product lifecycle in the market for maximum business value
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Hiring the right talent & helping ecosystem build skills
HOW WE HELP
Confianzys enables product labs to manage the product lifecycle successfully and create maximum business value by:
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Improving innovation capability – ability to come up with product/solution that has higher chance of success
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Identifying and understanding Customer Needs & Growth Market requirements and building business models & ecosystem strategy
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Constructing market driven models to build appropriate products & monetization plans
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Establish "Position" vis-à- vis market - Define Positioning, key value messages & go-to-market activities
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Competency building & mentoring to handle product leadership roles
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BUSINESS CHALLENGES
While R&D labs have the potential to be partners in the parent's success, most face challenges on this journey, including:
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Establishing the site/lab as a key contributor in the company's global innovation efforts
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Crystallizing local innovations that have global market opportunities
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Creating the next level of leadership to handle business critical work
HOW WE HELP
Confianzys helps product labs become a valuable partner in the company's success by:
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Identifying/creating IP assets that impact the parent firm
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Articulating the Market needs/expectations to Global leadership team
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Helping build "right-fit" products for the Indian / emerging markets
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Enhance Business Acumen & Entrepreneurial Think to establish stature of COE in the global context
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Building capabilities to move from 'local insights' to 'profitable business'
Contact Us
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CUSTOMER SPEAK
Sunil, Co- Founder & CEO
Structured approach to business is one key reason we would recommend them to our network. With their willingness and ability to understand Bizosys' goals and plans, the Confianzys intervention had a business impact, action has been taken based on the deliverables provided as part of the engagement.
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CUSTOMER SPEAK
Suresh, CEO
Helped us to become an integrated unit. The project was effective because of Confianzys' in-depth knowledge and ability to identify pain areas, a sizeable portion of the recommendations have already been put into practice. There was also a tangible result in the form of improved and external communications based on the new positioning and key messages.
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CUSTOMER SPEAK
Raghu Bhargava, CEO
Have worked on multiple engagements, with each resulting in positive outcomes. We appreciate the dedicated leadership team with strong credentials and an enviable network. We would definitely recommend Confianzys as a partner of choice because of the can-do attitude to any situation
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CUSTOMER SPEAK
Duleep Sahadevan, CEO
Typically a lot of consultants would come and give you a bunch of spiral bound documents and say, "This is it. You do it." Confianzys has really put in efforts to understand who we are, especially because we hail from a small town; from a 'Bharat' (not India) perspective, Confianzys has done a great job. We are clearly not in the enterprise space, used to mostly catering to the small business owners, have been able to help us get there!
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