About the course

How Engineering can build market driven products

Product Engineering Effectiveness is a 1-day seminar designed for engineering teams to help them understand better the world of product management, as an valuable addition to their technical skills. The goal is to build teams motivated by the shared purpose of building market driven products & successful businesses around them.

The instructor led hands-on course introduces participants to best practices in product management and roles within the function. It gives them a better perspective of key aspects of the PM role such as identifying the right market opportunities, creating a road map and go-to-market plans. These insights allow them to perform their technological roles with greater clarity, or explore product planning and marketing roles at a later stage of their career.

Various real world case studies are used to illustrate the common reasons for differences that arise between engineers and marketers, and how these can be bridged.

Confianzys instructors conducing the course are product management experts who have held leadership positions in global product firms who have conceived, built and launched products globally and have also managed global businesses.