Ramesh Srinivasan
Founding Team Member
& Advisor
Training
Strategic Product Marketer - SPMK
Who is it for?
- Practicing product managers
- Business analysts
- Marketing managers
- Program managers
- UX Designers
Key Benefits
Actionable Product Marketing Learning
- Actionable learning delivered by proven product marketing experts
- Faster post-training application with hands-on exercises geared to industry roles
- Automatically register for globally recognized BlackblotTM Master Product Marketer certificate
In-house Training
Looking For a In-house Program For Your Company? Reach out to us with a brief description of your requirement
About the course
Build Business Value By Marketing Across The Lifecycle
Strategic Product Marketer is an instructor led hands-on course that covers the best practices in product marketing, from building business cases and establishing ideas with great potential, to designing market plans, go-to-market and launching your product. Real world case studies are used to illustrate best practices and common mistakes firms make.
The SPMK course is conducted by Confianzys instructors who have taken successful products to market as managers of global businesses. Across industries, they have experience with creating products that meet the test of creating value for the business as well as users.
As part of the curriculum, product management experts will take participants through detailed frameworks on marketing a product from market opportunity to successful launch.
All participants take away a comprehensive set of templates that can immediately be put to use in a product marketing role.
Participants are also automatically enrolled for taking the globally recognized BlackblotTM Master Product Marketer certification. Participants can continue the learning process post workshops by following topical discussions on India's most vibrant community of product management professionals, enabled by Confianzys.
What will you learn ?
Some of the key learning areas of this course are:
- Building a business case
- Identifying the right market opportunities to build for
- Creating Go-to-market & launch plans
- Developing the product positioning and messaging
- Managing the product over its lifecycle
- How to manage lead generation and conduct a marketing review
SCHEDULE
Foundations of product marketing
Course covers the scope of the product marketing function, activities and how to work effectively across various stages of conceiving, building, marketing & launching products.
- Get introduced to best practices in setting up a product management function, role clarification and how to conceive successful products
- Learn about various product delivery strategies, benefits and problems with these as well as common mistakes in building products based on real world case studies
- Learn about the various phases involved in building and marketing products and how differerent roles interweave during the process
- Learn about the industry leading PMTK Action Model, a comprehensive framework on how to evaluate opportunities with market potential and key roles & activities within the product marketing function.
Practical Product Marketing
Covers product marketing discipline in detail including best practices and hands-on expercises in:
- Evaluating market opportunities to build products using market insighting methods
- Aligning product strategies with corporate mission
- Understanding positioning and product messaging documents
- Planning a product launch
- Lead generation and marketing effectiveness review
Business Case & Market Plan
A business case includes information on competition, barriers to entry, risk assessment and market opportunity assessment & is a basis for product investment decisions. The Business Case session covers:
- Understanding business factors affecting your product idea
- Techniques for market segmentation
- Identifying risks and planning mitigation
- Understaning how elements like legal, warranties, quality, packaging, branding, etc. affect products
- Building a detailed business case to ask for investments/commitment for your product idea
The Market Plan and Value Marketing session covers:
- Positioning techniques for your product
- Understanding elements like Total Cost of Ownership (TCO), perceived value, customer expectations, company competencies, etc. and how they affect buying decisions
- Understanding & planning marketing mix
- Designing marketing strategies to highlight product advantages over competition
Looking to Enhance
Your Skills?
Get informed about the
next training
Looking For a In-house workshop
For Your Company?
Reach out to us with a brief
description of your requirement
Need More Details
About the Course?
Download the
Brochure
OUR CLIENTS INCLUDE
More
BLACKBLOT® METHODOLOGY
Blackblot develops efficient and practical ways to manage and execute product management activities in high-tech companies. Blackblot's offering includes a high-tech product management focused training program, work templates, systematic textbook, certification program, and methodology implementation services.
Over 4000 product managers use Blackblot's toolkits worldwide to build market-driven products. Over 550 companies have selected Blackblot's training and methodology implementation services.
Confianzys has an exclusive partnership for India to deliver Blackblot trainings and workshops.
MEET THE TRAINERS
Ramesh Srinivasan
Founding Team Member
& Advisor
Dr. Vas Srinivasan
Director,
Value Consulting
Pradeep Nair
Co-founder &
Director
Shrinath V
Director,
Value Consulting
