Who is it for?

• Product Managers / Planners
• Requirements Engineers
• Product Owner / Director
• Lead Engineer/Architect

About The Course

Foundation for Great Product Roadmaps

Creating User persona is a key element in ensuring that you build a product that certain segments in the market want and can use. This also has an advantage of helping prioritize features during development process, leading to a more streamlined flow.

Key Benefits

• Conducted by industry experts, who have led product businesses in startups and in global firms


• Learn the basics of market segmentation and user persona


• Hands-on practice in creating user persona for your product

Who is it for?

• Product Managers / Marketers
• Product Owner / Director
• CEO/COO
• VP-Marketing, VP-Engineering

About the course

Build a Business Case for your product idea

A business case lets one examine factors that could affect the success of your product including competition, barriers to entry, risk assessment and market opportunity assessment in a structured format that is a basis for ensuring investments in the product development and marketing process.

Key Benefits

• Conducted by industry experts, who have led product businesses in startups and in global firms


• Hands-on practice in designing a Business Case


• Build a detailed business case to ask for investments/commitment for your product idea

Who is it for?

• Product Managers / Marketers
• Product Owner / Director
• CEO/COO
• VP-Marketing, VP-Engineering

About The Course

Launch Great Products

This one day workshop covers marketing strategy and planning that helps you build product positioning to articulate the right value messages about your product and plan how to reach your core audience.

Key Benefits

• Conducted by industry experts, who have led product businesses in startups and in global firms


• Learn from a Confianzys principal consultant with over 30 years of experience across product domains who is a highly regarded executive coach for CXOs


• Designing marketing strategies to highlight product advantages over competition

Who is it for?

• Product Managers / Marketers
• Product Owner / Director
• CEO/COO
• VP-Marketing, VP-Engineering

About The Course

Pricing Decoded

This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities.

Key takeaways

• Conducted by senior faculty who has held CXO positions in global businesses


• Structured templates for the sequential stages in the pricing process


• Market Value Pricing model that helps decide the pricing model for your product

Who is it for?

• Product Managers / Marketers
• Product Owner / Director
• VP-Engineering

About The Course

Work Effectively with Agile

This one-day advanced seminar provides attendees with the knowledge, skills and tools for product managers/product owners to effectively work with user experience teams and development teams while working on Agile development teams.

Key Benefits

• Learn the basics of agile methdology and how to make this effective in a business context


• Understand basics of working with user experience (UX) teams


• Learn best practices of working with agile and UX as a product manager